Last updated on July 11, 2023 at 04:27 pm

Creating campaigns that get results isn’t easy. Often, it requires a lot of testing. But we are sharing some best practices and ideas to set yourself up for success.

This guide includes:

• Steps for setting SMART goals for each communication plan
• Tips for determining the right cadence and content types for your messages
• Best practices for change management
• Ways to properly measure success
• A real-world example