Did you know that it is possible to direct users from your other platforms (such as emails or newsletters) to content found in theEMPLOYEEapp? Also sometimes called “deep linking”, this can be a great tactic to drive employees towards the app and encourage them to use it because:

• It gives your employees reminders about their employee communications app regularly
• These links help show employees what kind of content is on the app as an incentive to download
• You drive a sense of “missing out” for employees who don’t have the app downloaded when you deep link to content that is only available on that platform